Hayden Consultancy is a shopper marketing consulting firm servicing CPG brands and managing retail marketing programs in the US and Canada. Since launching in 2021, Hayden Consultancy has helped over 30 brands with their retail media programming, shopper marketing needs, merchandising strategy, and execution.

About Us

Hayden Consultancy Relationships

We know each retailer’s individual marketing teams, and we’ve got a track record of building retail marketing strategies to drive trial, sales, and profitability.

    • Costco

    • Sam’s Club

    • Walmart

    • Target

    • Kroger

    • Wegman’s

    • Ahold Delhaize

    • WinCo Foods

    • HEB

    • Pirce Chopper

    • Schnucks

    • HyVee

    • Wakefern Food Corp.

    • Vitacost

    • Harris Teeter

    • Lowes Foods

    • Ingles

    • Albertsons

    • Safeway

    • Meijer

    • Publix

    • Harmons Neighborhood Grocer

    • Sprouts Natural Grocer

    • Erewhon Organic Grocer & Cafe

    • Natural Grocers

    • Whole Foods Market

    • Plum Market

    • The Fresh Market

    • Fresh Thyme Market

    • Instacart

    • Gopuff

    • Fresh Direct

    • Amazon

    • iHerb

    • Foxtrot

    • Paradies Lagardere

    • QuickTrip

    • MRG

Meet Our Team

  • Eleanor Hayden

    PRESIDENT, SHOPPER MARKETING AND RETAIL MEDIA

    After managing the Convenience and Gas business for Pepsico in Utah, Eleanor moved on to Kodiak Cakes to build out the shopper marketing department from the ground up and later did the same at Siete foods. In June of 2021, she ventured out on her own to start Hayden Consultancy.

  • Olivia Birkenbeuel

    PARTNER, RETAIL MEDIA SME

    With a breadth of experience in consumer goods from the fashion and beauty industry to Lululemon and Dream Pops, Olivia has been managing accounts and growing her retail media expertise at Hayden Consultancy since January 2022.

  • Eric Loebig

    SHOPPER MARKETING CONSULTANT, BUSINESS DEVELOPMENT SME

    From his formal training at Altria to his four year tenure at Ibotta, Eric has brought his strategic business planning and relationship management skills to Hayden Consultancy working with clients on all of their Shopper Marketing and retail media needs.

  • Mariam Dhunna

    SHOPPER MARKETING CONSULTANT

    After graduating early from The University of Colorado at Boulder, Mariam joined the Hayden Consultancy team as a Shopper Marketing Coordinator assisting the team as we execute shopper marketing plans and retail media management.

  • Jaclyn Mendoza

    SHOPPER MARKETING CONSULTANT

    Jaclyn joins Hayden Consultancy from mission-driven, high growth brands Everlane and Nixie Sparkling Water, bringing her sharp business acumen and marketing expertise to partner with clients on all things shopper marketing