Hayden Consultancy is a shopper marketing consulting firm servicing CPG brands and managing retail marketing programs in the US and Canada. Since launching in 2021, Hayden Consultancy has helped over 30 brands with their retail media programming, shopper marketing needs, merchandising strategy, and execution.
About Us
Hayden Consultancy Relationships
We know each retailer’s individual marketing teams, and we’ve got a track record of building retail marketing strategies to drive trial, sales, and profitability.
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Costco
Sam’s Club
Walmart
Target
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Kroger
Wegman’s
Ahold Delhaize
WinCo Foods
HEB
Pirce Chopper
Schnucks
HyVee
Wakefern Food Corp.
Vitacost
Harris Teeter
Lowes Foods
Ingles
Albertsons
Safeway
Meijer
Publix
Harmons Neighborhood Grocer
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Sprouts Natural Grocer
Erewhon Organic Grocer & Cafe
Natural Grocers
Whole Foods Market
Plum Market
The Fresh Market
Fresh Thyme Market
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Instacart
Gopuff
Fresh Direct
Amazon
iHerb
Foxtrot
Paradies Lagardere
QuickTrip
MRG
Meet Our Team
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Eleanor Hayden
PRESIDENT, SHOPPER MARKETING AND RETAIL MEDIA
After managing the Convenience and Gas business for Pepsico in Utah, Eleanor moved on to Kodiak Cakes to build out the shopper marketing department from the ground up and later did the same at Siete foods. In June of 2021, she ventured out on her own to start Hayden Consultancy.
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Olivia Birkenbeuel
PARTNER, RETAIL MEDIA SME
With a breadth of experience in consumer goods from the fashion and beauty industry to Lululemon and Dream Pops, Olivia has been managing accounts and growing her retail media expertise at Hayden Consultancy since January 2022.
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Eric Loebig
SHOPPER MARKETING CONSULTANT, BUSINESS DEVELOPMENT SME
From his formal training at Altria to his four year tenure at Ibotta, Eric has brought his strategic business planning and relationship management skills to Hayden Consultancy working with clients on all of their Shopper Marketing and retail media needs.
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Mariam Dhunna
SHOPPER MARKETING CONSULTANT
After graduating early from The University of Colorado at Boulder, Mariam joined the Hayden Consultancy team as a Shopper Marketing Coordinator assisting the team as we execute shopper marketing plans and retail media management.
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Jaclyn Mendoza
SHOPPER MARKETING CONSULTANT
Jaclyn joins Hayden Consultancy from mission-driven, high growth brands Everlane and Nixie Sparkling Water, bringing her sharp business acumen and marketing expertise to partner with clients on all things shopper marketing