Omnichannel marketing support to propel brands forward

Shopper Strategies & Retail Media

Shopper Strategies & Retail Media

Building out shopper strategies and retail media to grow velocities in store and increase profitability of your marketing initiatives

RETAIL MEDIA

SHOPPER MARKETING

MERCHANDISING

We strategize, set up, and manage all retail media platforms using our proprietary bidding strategy to focus KPIs on sales, velocity, and profitability growth. We focus on balancing out branded and non-branded spend while also rightsizing spend across sponsored search, display ads, and shoppable display within each platform.


Shopper Marketing

Beginning with building a foundation in budgeting and key event plans we bring our digital efforts to life in store through our many retailer marketing team relationships and 360 surround marketing plans. Ensuring we're connecting to shoppers in a meaningful way along the path to purchase our team manages everything from strategic planning to execution and relationship management.


Merchandising

Whether you are already engaged with merchandising partners or are just getting started, our team conducts route plan audits, route optimizations based on in store velocities and productivity, incentive programs, vendor referrals, and so much more.


Retail Media

Our Team Can Help Yours Grow

20+ years of experience in the food and beverage industry
working on both the brand side and the agency side.

Brands We’ve Worked With

  • Extremely knowledgeable with an extensive background in many capabilities across shopper marketing.

    Natalie, Suja Life

  • They think about my business as their business, providing thoughtful recommendations to ensure my budget is working as hard as possible.

    Stephanie, Jackson's

  • Hayden Consultancy's attention to detail, industry experience, and strategic thinking make them first class at what they do.

    Leah, Olipop

  • "It's really challenging to find partners in CPG that truly act as extensions of your team and startup family. Hayden Consultancy is best-in-class."

    David, Dream Pops

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