2024 Shopper Marketing Bootcamp

Join us for the only Shopper Marketing and Retail Media training program designed to equip you with the essential strategies for success in everything from Instacart to Retail Media at Kroger, Target, Walmart, and many others!

This comprehensive two-part event focuses on maximizing your shopper marketing and retail media budgets using key bottom of funnel tactics and strategies.

Session A

Immerse yourself in 'Maximizing ROI Across Shopper Marketing & Retailer Programs,' where we will guide you through the intricacies of the shopper journey, delve into top-performing retailer marketing programs, explore effective couponing strategies, and dissect digital coupon platforms.

Session B

We'll dive into Sponsored Search & Retail Media, unraveling the fundamentals of Sponsored Search, bidding strategies, bid decision metrics, and platform-specific strategies for Retail Media across various channels.

Live Q&A

Both sessions will also provide time for a live Q&A with Eleanor Hayden to address all your shopper marketing questions.

  • "Since bringing Hayden Consultancy on board we've seen a 20% increase in sales from our retail media programming while seeing a 25% decrease in spend increasing our ROAS by a full point and, impressively, continuing to see that steady as we increase spend month over month."

    Dana, Neutral

  • "Eleanor and team are fantastic! They are extremely knowledgeable with an extensive background in many capabilities across shopper marketing. We love our partnership with them!"

    Natalie, Suja Life

  • "Hayden Consultancy has been a great partner to Olipop, closely managing our retail media sponsored search and display ad campaigns [since December 2022] in line with our company goals of growing category share and shopper base. Their attention to detail, industry experience, and strategic thinking makes them first class at what they do."

    Leah, Olipop

  • "Shopper Marketing experts extraordinaire! They think about my business as their business"

    Stephanie, Jackson's

  • "The HC team has turned our profitability around as well as grown velocity in a meaningful way. Their hard work, collaboration and reporting allows us to focus on growing our net new business. They even help provide data-based stories for our sales pitches. I can't recommend Hayden Consultancy enough!"

    Amanda, Joolies

Bootcamp Schedule

8:30am-9:00am

Breakfast

9:00am-11:30am

Maximizing ROI Across Shopper Marketing & Retailer Programs (Session A) 

Target Audience: C-suite execs, Shopper Marketing Managers, Sales Leads, Omnichannel Leads

The Path to Purchase / Shopper Journey: Navigate the shopper journey from awareness to purchase, and learn how to optimize each stage for maximum sales, new to brand shoppers, and building your superfan base

Retailer Marketing Deep Dive: Gain insights into the top ROI marketing programs offered by national and regional retailers, including Whole Foods Market, Sprouts, Target, Walmart, Kroger, ABSCO, and many others.

Couponing Strategies: Explore the world of coupons, clearinghouses, and coupon processors to discover effective approaches to implement successful coupon strategies with the right product and offer mix to generate the strongest ROAS for your brand

Digital Coupon Platforms: Dive into the specifics of retailer coupon platforms and third-party services like Vizer, Aisle, Ibotta, and Inmar and others to learn more about the advantages and limitations of each.

Live Q&A: Come with any and all shopper marketing questions for a live Q&A with Eleanor Hayden

11:30-12pm

Lunch

12:00pm-4:00pm

Sponsored Search & Retail Media Deep Dive (Session B)

Target Audience: Shopper Marketing Managers, Omnichannel Leads, Individual contributors

Sponsored Search 101: Understand the fundamentals of Sponsored Search and its pivotal role in Retail Media and uncover the mechanics of Shoppable Display, Display Banners, and Coupons for effective shopper engagement.

Bidding Strategies: Dig into the nuances of 1st price bidding and 2nd price bidding, and understand the differences in strategy for each that aligns best with your campaign objectives.

Bid Decision Metrics: Learn the key metrics critical for making informed bidding decisions and interactively workshop case studies and examples with the Hayden Consultancy team to gain insights into optimizing bids.

AI vs. Manual Approaches: Understand the advantages and limitations of AI-driven strategies versus manual approaches in Sponsored Search.

Platform Deep Dives: Uncover platform-specific Retail Media mastery as we delve into tailored approaches for platforms like Instacart, Target Criteo, Walmart, Whole Foods Market, DoorDash, and GoPuff, ensuring maximum impact on your advertising endeavors.

Live Q&A: Come with any and all shopper marketing questions for a live Q&A with Eleanor Hayden

Secure your spot now and take the first step toward transforming your
Shopper Marketing and Retail Media strategy! 

All tickets include breakfast, lunch, and a shopper marketing and retail media workbook. 

  • Full Day Passes: Includes Session A + Session B

    Early Bird:
    $1,400 (18% savings)

    Group Pricing:
    $1,190 (30% savings) for 2+ members from the same company

    Get tickets

  • Session A: Maximizing ROI Across Shopper Marketing & Retailer Programs

    Early Bird:
    $495 (10% savings)

    Only 25 Early Bird tickets available!

    Standard Registration:
    $549

    Get tickets

  • Session B: Sponsored Search & Retail Media Deep Dive

    Early Bird:
    $1,035 (10% savings)
    Only 25 Early Bird tickets available!

    Standard Registration:
    $1,149

    Get tickets